American children are seeing fewer TV ads for sweet & drinks, but more fast food adverts, finds a brand spanking new study.
To evaluate the effect of a 2006 U.S. business-sponsored initiative aimed at cartier replica watches reducing child-targeted ads for unhealthy foods & drinks, researchers analyzed TV ratings zhjchv0706 information for 2003, 2005 & 2007. Between 2003 & 2007, every day exposure to food adverts decreased by 13.7 percent among children ages 2 to 5 & 3.7 percent among children ages 6 to 11, but increased by 3.7 percent for children ages 12 to 17.
The study, released online July 5, is published in the September print issue of the journal Archives of Pediatrics & Adolescent Medicine.
Exposure to ads for sweets decreased 41 percent for children ages 2 to 5, 29.3 percent for those ages 6 to 11 & 12.1 percent for those ages 12 to 17. Exposure to ads for louis vuitton replica handbags drinks decreased 27 percent to 30 percent across all age groups, including a sharp drop in ads for historicallyin the past heavily advertised sugar-sweetened drinks.
But the study found that exposure replica bags to fast food ads increased 4.7 percent for children ages 2 to 5, 12.2 percent for those ages 6 to 11, & 20.4 percent for those ages 12 to 17, according to a news release from the publisher.
The University of New york at Chicago Samsung B5210U researchers also identified a racial gap in kid's exposure to TV ads. In 2007, black children saw 1.4 to 1.6 times more food ads per day than white children, & their rate of exposure to fast food ads was over double that of their white peers.
